Sunday, 14 October 2012

activitie3


Activity # 3
Augustina George
13-10723
Representation of ads
Choose three ads and write how producer represent the product in ads.
1-      Nourishing Oil Care ShampooDove:      Dove is a unique blend with non-greasy natural almond and mineral oils that are so fine, they are rapidly absorbed to deeply nourish and replenish essential nutrients. It’s next generation nourishment for beautifully smooth, soft, shiny hair. Dove is highly recommended by 93 % ladies. The target audiences are ladies/females of all over the world. A positive image, high reputation is created by makers so that more buyers will come to buy this product. Their slogan is very attractive which one technique to increase sales is. Dove uses a fabulous and good technique by bringing those who actually uses Dove and cover their experience with Dove on screen. So that those who didn’t use it before they start using it to overcome their problems.

2-       Infant Cereal CERELAC® St 3Cerelac: Cerelac is very interesting product for kids because of its colorful ad and interesting animation it attracts the audience. The target audiences are mothers and kids as well so by their beautiful graphics and fun element plus nutritious value make this product consumers favorite one. The representation of ad is in very beautiful way, the teddy bear adds a fun element in it for kids and they want to represent that if teddy like this every kid will like it. By this ad the consumers’ rate will surely increase.  

3-      Ariel: in this ad the producer/ maker promoted the brand by a famous figure of society Waseem Akram and promoted that he is in a high favor of Ariel and to prove that Ariel is a true product he arranged a scenario in which the Ariel will be compete with a normal washing powder and the result is that Ariel is better than any other powder. This product is use in middle class mostly so the target audience is highly influence by the ad and they actually start using it knowing the fact that it cannot wash in 1 turn but the ad make it possible for the customers to believe and use.    


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