activity 4

Activity # 4

Augustina George

13-10723

Find three ads on television and describe denotation, connotation and myth in them.

1^st ad that I’ve chooses is Lipton yellow label in which the producer wants to create a feeling of closeness and Apna Pan with Lipton Tea. In the Denotation we see that a train, people talking in train, young boy, girl and station then tea shop at station, people having cup of tea. If we future in connotation we see that the train is very colorful and attractive all people in the train are very fresh and cheerful, they are talking with each other then train pumps the smoke and, the environment is very friendly. The song of the ad is very nice but old “ chaye chahye …. Kon si janab” the boy and girl sing this song very happily then train stops at the station and every one run towards the tea shop because that is the best tea Lipton. People holding the Lipton cups and enjoying the freshness of it. The ad is represent in very innovative and creative way in which the atmosphere of the train is very friendly and all people are very fresh and happy. By the song producer want to create a relationship with past and present because Lipton is very old brand but the consumer rate is still very high.

2^nd ad is Telenor Talk Showk ad of their new package in which they want to show that we are not more far from are loved once which live in other parts of the country, they wanted to create a closeness factor among families and friends. The production and style of conveying the message is very good and different. In the first scene we see a boy, news paper, home environment, in next scene we see old man and boy, next we see a man talking on telephone etc. in connotation we see that in first scene the boy is reading a news paper and he reads a telenor ad of new package and he gets very excited that the telenor is giving very good package to communicate with our loves ones .He explain that all day you can talk free all over the country and innovative thing is that they presented the happiness and closeness in such way that from where he gets call he feels that he is there with the family which is very new and adorable.

3^rd ad is a public service message by Education Commission in which they want to aware the public by telling them that if the schools will remain close always for new new issues of our society than how our future will be secure because children and youth are our future and they are the ones on which we are dependent for the future if we look into denotation we see a father, a boy, a car, teacher and a school. In connotation we see that the father is taking his son to school but when they reach at the school gate they will become very depressed because school gate is close because of strike and the teacher will tell them all this. The producer want to tell the audiences that please stop doing such things which effect the students. The production convey their message very effectively and focuses on the sad faces of father, son and teacher.