Experience at IMC

On Friday 18th JAN our class decided to go to production. The production house that we're going to visit was one of the best production house IMC we reached there at 11 o'clock and all the members of production house welcomed us. We settled in a studio and first there was a introductory lecture by head of production house and he told us a very good things about tv and film industry and had an interactive section with students. Many students ask question and he answered then and then they showed us their web site and they recent projects. All this atmosphere was very appalling because i have great interest in production line the cameras, setup and lights every thing seems like a dream to me. The best part was when we saw the theater performance of a group from Multan. This group was outstanding in there acting and concept. There performance was based upon the labor cumunity and their problems. After that we had tea together and then the learning part came where we had to make groups of 7 to 9 people and had to record a real show with 4 cameras and proper set up. That was amazing I told the story line to all my group and assign duties then i handle the camera no.4 which was the master camera. Overall the experience was marvelous because we learned allot through these exercises and we had great time.  

Integrity

Outline

Title: Integrity

Duration: 2 minutes

Channel: Suitable for screaming on any channel.

Output: It will be targeting F.C students and those who wanted to come and join F.C.

Time Slot: 10:00 am

Audience: Male/ Female/ Students

Format: DVD

Resume: out topic is one and that is “Integrity” and we are going to focus on this that how students
obey the core values of this campus and our video is only of 2 minutes.

Sources: Text, information about F.C, Music, Interviews, Clips, Pictures.

Suggested Elements: -

1- First short will be students entering into campus.
2- Second will be students exploring ideas, Studying, Class lectures.
3- Third breaking values and Regulation, Cigarette, Smoking, Alcoholic activity.

Film Days: 4
Budget estimate:-

Group#5

Review of Drama "MAAT"

Review of drama serial Maat

Maat was a very famous and excellent drama of HUM TV which was aired on every Friday 8 to 9 pm. Drama serial Maat was based on novel Sehar aik istara hai. This was a tremendous Drama written by Umera Ahmed, Directed by Amna Nawaz Khan, and produced by Momal Productions. The drama was very simple and elegant and showed a fantastic picture which depicts the life of greedy women named as Saman. The story was about two sisters Saman and Aiman. Although these two sisters were part of one family but they were entirely changed and different from each other; their nature, their habits, their view points are very dissimilar. Aiman was very generous where as Saman was a covetous and usually snatch whatever her sister had. The cast of the drama was Amina Sheikh as Aiman ,Saba Qamar as Saman ,Adnan Siddiqui as Faisal,Asad Malik as Azam, Noor Hasan as Hadid, Shameem Hilali as Faisal's mother,Rabia Noreen as Aiman & Saman's mother, and Samina Ahmad. This drama was broadcast on September 9, 2011.

Saman and Aiman were poles apart. These two sisters were belong to middle class family as Aiman was showed very nice, and believes in sacrifice and compassion, she always respect elders and always done what was best for her family and uphold them as guide force. Whereas Samaan was very mean and wanted to become very rich and just because of her countless other desirers she ruined the lives of many people who actually loved her allot. She thought that she could give maat to anyone and could do all she want. Aiman and Saman’s cousin, wished to marry Saman, as he thought she’s more beautiful than her older sister who he was engaged to. So he broke the engagement and proposed Saman but she refused bcause Faisal was not very rich and stand well financially that time. Aiaman get engaged with him again and soon he got success in business. Saman was a jelous person from starting and she never thought about her sister’s relationship and started an affair ith her cousin and demands him to break the engagement again and marry her. Aiman did not reveal her feelings watched attended their marriage happily. After marriage Saman’s  became more snobby and she wanted Faisal to followed her commands and soon they had a baby named Hadid which was not treated by Samman she usually puts Hadid’s responsibilities on Aiman and she gave him a mother care. Saman did not spent her married life very nicely and soon started an affair with Faisal’s business partner who was more rich then faisal. Saman broke up her relation with Faisal and soon gets married with his business partner. Faisal was alone now so his mother and his aunt decided to get Faisal and Aiman married so Hadid got proper family and mother. On other hand Saman was very happy with her new husband she spent allot of his husband’s money and made her friends jealous of her as she had everything. But the good time passed very quickly and the happy life of Saman and Azam got spoiled and soon Azam spread wrong rumors about Saman that she’s a characterless women etc. Time passed and Hadid became 27 years old and get married soon. Aiman and Faisal loved Hadid extremely but they hide the truth of Saman from him. Faisal did not give Aiman her true rights as a wife. Aiman was content with this way of living until one day she finds a picture of Saman in Faisal's mobile, it is soon revealed that Azam had died recently and after his death Saman and Faisal had begun an affair. Faisal planned to marry Saman again and they both try to convince Hadid to stay with them because they were his real parents. So they lies to him that it was Aiman who had brought rifts between Faisal and Saman and it was because of her that they had divorced. Confused by these chain of events Hadid began questioning Aiman's ways and became cold towards her. Soon Faisal gave Aiman divorce. Innocent Aiman tried hard by reminding Faisal that what had Saman done with him but he did not listen.  Aiman was alone once again she was broken totally and stayed at her guard’s home because she did not want to live in Faisal’s home so she entered in new life. At  the other hand Hadid was very depressed because Aiman was not answering to his calls, he came from abroad finding his mother and father but found Saman and Faisal so he became very angry and realized them that they both are very selfish. He told Saman that she was never his mother as she returned only when there was nothing else left for her in her old life while his father was the most unappreciative person ever. He tells his parents that he was going to look for his real mother. Hadid soon find Aiman and give Maat to his selfish parents. Aiman was again very happy with his son and daughter in law and grandson whereas Saman was alone and living unhappily so one day she called Aiman and said sorry to her.

The acting of characters were very predictable and the shoots were very simple the director wanted everything natural and he succeeded in doing so .The main set of the drama was mainly home of Aiman but what made this drama a huge success was its fantastic camera angel and acting. Saba Qamar as Saman was one name which was out standing in her acting although Aiman was extraordinary as well. Other characters also gave full justice to their drama and roles.

Talking about set design it is not that much marvelous because director need everything natural and middle class family was shown according to the need of script. Camera angle, lights and dialogues were of very good quality and overall the series went well and high rated.

The drama became famous and in my opinion it was one of the best dramas I've ever seen, everything was so natural and story lines, each plot were tremendous. I especially like the script of the drama and the sister factor in it because whatever Saman had done with Aiman she could took her revenge but she did not done anything like this because Aiman loved her sister. The ending was also very good because at one time I thought that the ending was very bad but suddenly the story changed and all went well instead of one thing according to me Faisal should realize that Saman was never perfect for her and he should come back to Aiman. Overall it was an excellent production.

activity 5

Activity # 5

1 news story in 3 different news channels and define their ideology and message:

As we know that Malal’s issue is today’s most highlighted issue and the latest update about Malala’s treatment was that she was sent to UK (Bartaniya) at Queen Elisabeth’s Hospital and as other related stories with Malala this news was also covered by every news channel the news was that our Daughter/ Nation Hero Malala was sent to UK for treatment and I’m taking comparison of News stories of GEO, Duniya and Ajj News. Ajj news gave very less detail about this and they just focus on the basic news I thing that Ajj News is bit slow as compare to other news channels because when Ajj News was giving the news the Duniya Tv was very fast at that time because they also telling about the Hospital staff and their views about Malala’s condition and for how much time period Malala have to stay in Hospital etc and GEO reported all this even faster because their ideology is to give every news faster and exact and dawn is more liberal and free about their ideology where as AJJ ideology is to focus the basic news .      

Activity # 1

Name: Augustina George                                                                               Roll # 13-10723

MCOM 402: Television A Theoretical Intro

Sr #	Channel	Program	Production Company	Type	Style of Programs
1-	Geo TV	Anee Ki Aye Gi Barat	An Evernew productions  A large company of Pakistan drama Industry	Drama               It Is a private company which is doing a lot of business through Production of Dramas	It is basically a comedy drama and this is the fourth season of this drama. This is one of the most high rated drama of Pakistan because of its characters and fun element through which you can’t take your eyes off from your TV screens.
2-	ARY TV	Good Morning Pakistan	Produced by ARY production house itself  A big (large)company based in Dubai	Magazine Program (Morning Show)	This is a morning show hosted by a very talented anchor Nadia Yasir. The program is very famous in all over the world as morning show. The show has a complete package of entertainment and your minds become fresh for the whole day.
3-	HUM TV	Tamana ki Tamana	Produced by Hum TV Prductions ( Wakar Baloch)	It was a telefilm by a large private company who’s earning and doing business at maximum level now days.	This was an awesome Eid special  telefilm in which they shows the height of love of a girl for a famous actor. I really enjoyed this telefilm.

activity 4

Activity # 4

Augustina George

13-10723

Find three ads on television and describe denotation, connotation and myth in them.

1^st ad that I’ve chooses is Lipton yellow label in which the producer wants to create a feeling of closeness and Apna Pan with Lipton Tea. In the Denotation we see that a train, people talking in train, young boy, girl and station then tea shop at station, people having cup of tea. If we future in connotation we see that the train is very colorful and attractive all people in the train are very fresh and cheerful, they are talking with each other then train pumps the smoke and, the environment is very friendly. The song of the ad is very nice but old “ chaye chahye …. Kon si janab” the boy and girl sing this song very happily then train stops at the station and every one run towards the tea shop because that is the best tea Lipton. People holding the Lipton cups and enjoying the freshness of it. The ad is represent in very innovative and creative way in which the atmosphere of the train is very friendly and all people are very fresh and happy. By the song producer want to create a relationship with past and present because Lipton is very old brand but the consumer rate is still very high.

2^nd ad is Telenor Talk Showk ad of their new package in which they want to show that we are not more far from are loved once which live in other parts of the country, they wanted to create a closeness factor among families and friends. The production and style of conveying the message is very good and different. In the first scene we see a boy, news paper, home environment, in next scene we see old man and boy, next we see a man talking on telephone etc. in connotation we see that in first scene the boy is reading a news paper and he reads a telenor ad of new package and he gets very excited that the telenor is giving very good package to communicate with our loves ones .He explain that all day you can talk free all over the country and innovative thing is that they presented the happiness and closeness in such way that from where he gets call he feels that he is there with the family which is very new and adorable.

3^rd ad is a public service message by Education Commission in which they want to aware the public by telling them that if the schools will remain close always for new new issues of our society than how our future will be secure because children and youth are our future and they are the ones on which we are dependent for the future if we look into denotation we see a father, a boy, a car, teacher and a school. In connotation we see that the father is taking his son to school but when they reach at the school gate they will become very depressed because school gate is close because of strike and the teacher will tell them all this. The producer want to tell the audiences that please stop doing such things which effect the students. The production convey their message very effectively and focuses on the sad faces of father, son and teacher. 

activitie3

Activity # 3

Augustina George

13-10723

Representation of ads

Choose three ads and write how producer represent the product in ads.

1-      Dove:      Dove is a unique blend with non-greasy natural almond and mineral oils that are so fine, they are rapidly absorbed to deeply nourish and replenish essential nutrients. It’s next generation nourishment for beautifully smooth, soft, shiny hair. Dove is highly recommended by 93 % ladies. The target audiences are ladies/females of all over the world. A positive image, high reputation is created by makers so that more buyers will come to buy this product. Their slogan is very attractive which one technique to increase sales is. Dove uses a fabulous and good technique by bringing those who actually uses Dove and cover their experience with Dove on screen. So that those who didn’t use it before they start using it to overcome their problems.

2-      Cerelac: Cerelac is very interesting product for kids because of its colorful ad and interesting animation it attracts the audience. The target audiences are mothers and kids as well so by their beautiful graphics and fun element plus nutritious value make this product consumers favorite one. The representation of ad is in very beautiful way, the teddy bear adds a fun element in it for kids and they want to represent that if teddy like this every kid will like it. By this ad the consumers’ rate will surely increase.  

3-      Ariel: in this ad the producer/ maker promoted the brand by a famous figure of society Waseem Akram and promoted that he is in a high favor of Ariel and to prove that Ariel is a true product he arranged a scenario in which the Ariel will be compete with a normal washing powder and the result is that Ariel is better than any other powder. This product is use in middle class mostly so the target audience is highly influence by the ad and they actually start using it knowing the fact that it cannot wash in 1 turn but the ad make it possible for the customers to believe and use.